The parent comment seems to be criticizing the higher-level corporate trend to use this lingo, and isn't talking about Friedman or Github specifically.
Github has a cartoon cat-octopus all over the site I would expect as a baby toy. Clearly linked to "emotional intent" "Github is so fun, guys!"
I think they've outgrown that style (the black and white one in the header is ok)
Comments
Intent matters. The phrase "parent corporation" has no PR or emotional intent. "Welcoming X to Y family" has a clear emotive intent.
Maybe the intent of the writer was to make the new hires feel welcome aboard to their new company.
That's also not mutually exclusive of the emotive intent you are describing. What makes that Orwellian though?
The parent comment seems to be criticizing the higher-level corporate trend to use this lingo, and isn't talking about Friedman or Github specifically.
Github has a cartoon cat-octopus all over the site I would expect as a baby toy. Clearly linked to "emotional intent" "Github is so fun, guys!" I think they've outgrown that style (the black and white one in the header is ok)