The regulator for adverts is the Advertising Standards Agency, and several years ago they decided that this sort of thing was OK. A key part of this was because "most" people would never get near the limits.
Of course the number of people affected was a figure provided by Vodafone, and by getting this adjudication in early Vodafone were able to get the precedent set before higher mobile broadband use was common.
That's very interesting because with increasingly lower limits this argumentation becomes less convincing.
I can imagine many people using up their 500MB with their smartphones in the near future, if they don't already.
It's kind of reasonable because nothing in the universe is truly unlimited, so you'd have to be insane to take it at face value and believe it. The actual meaning is "effectively unlimited" — i.e. you're very unlikely to ever bump into the limits — but that's too much of a mouthful for advertising.
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The regulator for adverts is the Advertising Standards Agency, and several years ago they decided that this sort of thing was OK. A key part of this was because "most" people would never get near the limits.
The judgment is at: http://www.asa.org.uk/ASA-action/Adjudications/2008/9/Vodafo...
Of course the number of people affected was a figure provided by Vodafone, and by getting this adjudication in early Vodafone were able to get the precedent set before higher mobile broadband use was common.
This is exactly the what I was looking for. Thanks.
I disagree with their decision, but at least it's documented and regulated I suppose.
That's very interesting because with increasingly lower limits this argumentation becomes less convincing. I can imagine many people using up their 500MB with their smartphones in the near future, if they don't already.
It's kind of reasonable because nothing in the universe is truly unlimited, so you'd have to be insane to take it at face value and believe it. The actual meaning is "effectively unlimited" — i.e. you're very unlikely to ever bump into the limits — but that's too much of a mouthful for advertising.
It isn't unlimited anyways, because the effective limit is the bandwidth available to your phone.
Still, 500 MB is a joke.