I am aware they pay the drivers incentives, but I am not sure I agree about the Pool rides, do you have a source for that? There are plenty of sources out there which speak about how drivers dislike Pool rides and often turn them off or reject them because they make less money off them versus a normal fare. So I am not sure I believe that Uber gives the rider more, in fact I feel like Uber makes more because now they are collecting a percentage off every rider in the pool whereas the driver is paid a set amount