Because there are business where it is natural for customers to cluster. It is not natural for car customers to cluster since nothing stops you from purchasing from a different brand, there is little or no vendor lock-in.
On a social platform or online marketplace there is a natural tendency to cluster, customers do not want to maintain multiple social profiles or bookmark 10 "amazons".
Comments
Because there are business where it is natural for customers to cluster. It is not natural for car customers to cluster since nothing stops you from purchasing from a different brand, there is little or no vendor lock-in.
On a social platform or online marketplace there is a natural tendency to cluster, customers do not want to maintain multiple social profiles or bookmark 10 "amazons".