Namecoin and the Ethereum Name System were the first attempts at bringing name resolution to the Blockchain. At Diode we’re going the next step and are moving PKI & DNS into the Blockchain

The article specifically calls out Namecoin, but doesn’t say anything about how Namecoin falls short or why it can’t be augmented/improved instead of building a whole new thing.

I know I’ll sound like a grump here, but why does the bar for HN front page feel so low these days?