Not quite. Take MySpace again: if they can monetize well the traffic they have left, then they are worth quite a bit, despite the fact that their traffic is shrinking.
Growth in early stages is a good indicator of the potential to make money later. As growth stops, it's time to actually make money from the peak you attained. You are not dead at all then, you just can't delay any longer making actual revenue.
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Not quite. Take MySpace again: if they can monetize well the traffic they have left, then they are worth quite a bit, despite the fact that their traffic is shrinking.
Growth in early stages is a good indicator of the potential to make money later. As growth stops, it's time to actually make money from the peak you attained. You are not dead at all then, you just can't delay any longer making actual revenue.