I think the interesting part is that I contact founders that recently launched a project. Maybe after the launch they get exposed to a lot of new pain points, for example now they have to write invoices or do customer relations management which they never did before. That might be a good opportunity to catch their attention.

It works like this: I have a list of places where startups get featured and I select the startups from those websites and contact them. Those are all projects that have recently launched.

Womenhustlers sounds like a good fit, other founders are a good target audience I guess.