Why should a bubble of casual-photographers exiting the DSLR market be enough to sink Canon? The serious photographer market should be enough to sustain the business (it's not like these things are sold at a loss), but investors in pursuit of infinite growth might not like that.
Canon needs the consumer market to subsidize R&D costs for the professional lines. I'm sure the they're not selling at a unit loss, but like all R&D heavy manufacturing industries, there's a lot of fixed capex that's easier to offset with high volume offerings.
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Why should a bubble of casual-photographers exiting the DSLR market be enough to sink Canon? The serious photographer market should be enough to sustain the business (it's not like these things are sold at a loss), but investors in pursuit of infinite growth might not like that.
Canon needs the consumer market to subsidize R&D costs for the professional lines. I'm sure the they're not selling at a unit loss, but like all R&D heavy manufacturing industries, there's a lot of fixed capex that's easier to offset with high volume offerings.