Seeing Interactive has a branding problem:

"We want newspapers to make money; we want newspapers to own local."

If I own a small business that doesn't speak to me at all, and once I realize that 'local' means me, then it's even a little offensive.

I suggest that while the blog post is essentially correct, it should be on a separately branded site, lets call it 'bootsontheground.com' (a terrible name), with a more appropriate 'Manifesto.'