"What small businesses really care about is cost effective customer acquisition."
The other high order bit for small businesses is repeat customers. Loyalty programs on mobile could be the killer app that gets small businesses online.
I own two retail franchises. What I want from a loyalty program is for it to be passive based on the credit card and deeply integrated with my point of sale.
I care less about having a website than appearing favorably and accessible in search results. Mobile seems like more hassle than it is worth.
Now, in addition to owning two retail stores, I am a professional developer, including iPhone and android apps. My current project is BI for franchises.
Comments
"What small businesses really care about is cost effective customer acquisition."
The other high order bit for small businesses is repeat customers. Loyalty programs on mobile could be the killer app that gets small businesses online.
Why mobile?
I own two retail franchises. What I want from a loyalty program is for it to be passive based on the credit card and deeply integrated with my point of sale.
I care less about having a website than appearing favorably and accessible in search results. Mobile seems like more hassle than it is worth.
Now, in addition to owning two retail stores, I am a professional developer, including iPhone and android apps. My current project is BI for franchises.