A corollary to this that I've heard from the sales end, is that one actually doesn't want to "pump buying temperature" to maximum.
The argument I've heard is that it's more effective to sell someone on you or your product being appealing yet practical rather than convincing them that you or your product are the hottest thing on the planet (but there's always the "expensive decoy product" mentioned in the link yesterday).
This is generalization too, of course, but it seems reasonable.
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A corollary to this that I've heard from the sales end, is that one actually doesn't want to "pump buying temperature" to maximum.
The argument I've heard is that it's more effective to sell someone on you or your product being appealing yet practical rather than convincing them that you or your product are the hottest thing on the planet (but there's always the "expensive decoy product" mentioned in the link yesterday).
This is generalization too, of course, but it seems reasonable.