I'm trying to capitalize on the trend of searching for a company slogan or phrase instead of going to the actual site. A lot of businesses are posting ads (non-internet) that say "Go to Yahoo.com and search for <company name>" instead of saying "Go to <company name>.com/<project name>".

This trend should increase with the proliferation of mobile web browsing; typing a domain name is a pain, and I hope to make browser plugins for each mobile browser that capitalizes on this new development.