Obviously, if my ingroup folks are doing it, it's the solution - we are just appealing to the wisdom of crowds and attracting common people to our cause. However, if outgroup folks do it, they are exploiting the ignorance of the masses and appealing to the basest instincts of the mob, and thus it is a grave danger.
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Obviously, if my ingroup folks are doing it, it's the solution - we are just appealing to the wisdom of crowds and attracting common people to our cause. However, if outgroup folks do it, they are exploiting the ignorance of the masses and appealing to the basest instincts of the mob, and thus it is a grave danger.