Well it's a completely different cognitive heuristic.
Duck Duck Go the heuristic is continuous rapid scanning.
For Google: send, receive, digest.
I believe the brain tends to only evaluate around 7+/-2 ( http://en.wikipedia.org/wiki/The_Magical_Number_Seven,_Plus_... ) chunks at a time for each comparison anyway so I prefer the minimalism of Duck Duck Go. Which displays 7-9 results in my visual field at the default zoom level. But I agree my original claims were perhaps a bit hyperbolic and there is definitely a role for consumer preference in the search engine market.
I think perhaps we can agree Google is perhaps a bit too rigid in only offering it's single namesake search prompt and should provide further variations of its core product to cater to a variety of heuristics for visual processing of information.
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Well it's a completely different cognitive heuristic. Duck Duck Go the heuristic is continuous rapid scanning. For Google: send, receive, digest.
I believe the brain tends to only evaluate around 7+/-2 ( http://en.wikipedia.org/wiki/The_Magical_Number_Seven,_Plus_... ) chunks at a time for each comparison anyway so I prefer the minimalism of Duck Duck Go. Which displays 7-9 results in my visual field at the default zoom level. But I agree my original claims were perhaps a bit hyperbolic and there is definitely a role for consumer preference in the search engine market.
I think perhaps we can agree Google is perhaps a bit too rigid in only offering it's single namesake search prompt and should provide further variations of its core product to cater to a variety of heuristics for visual processing of information.