Great insights. The 'make a card' steps are made to accomodate folks who have the next-next-next syndrome (i call it!), but also have more customization options for folks who want them. It's really the bulk of what you can do in the app, so I'm thrilled you dug it.

Yes, the share page is tough. My instinct is more in line with yours, but I kept getting feedback that after you shared your card there needed to be more stuff to pull you back in ("now what?!"). But, I agree, it needs more work there.

The only emails sent from the site are welcome and password reset messages and that sort. I want to really guard the brand against becoming spammy, so I've delayed sending cards via email from the site until I can get it right. In the meantime, I've been happily surprised that most people don't mind the options that are there!

Keep the ideas coming. I really appreciate your feedback.