My comment refers to startups. When you're building a company from the ground-up having a great product will sell itself. You don't get bizdev deals, advertising deals, or users talking about your product if it sucks. I work for a startup that hardly gets any press and you know what, it's cool, because we still manage to grow by 20% a month because our product is great.
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My comment refers to startups. When you're building a company from the ground-up having a great product will sell itself. You don't get bizdev deals, advertising deals, or users talking about your product if it sucks. I work for a startup that hardly gets any press and you know what, it's cool, because we still manage to grow by 20% a month because our product is great.
My suggestion would be: get the PR for that startup sorted out (it doesn't have to be hard!), and turn the 20% monthly growth into 40% monthly growth.