There's more to planning your press and media attention than your product, though. Here are couple of benefits from a good PR strategy:
- Investors can hear about you
- Showing relevant press from a reputable source is a great way to overcome objections to your product
- It attracts excellent talent that is more risk averse than, say, someone who is willing to join early stage/pre money or when the startup is in stealth mode
- You get to set the tone of your brand in the public eye
- You can get a critical amount of press momentum with a lot of planning and a little bit of luck. The idea being that if you can get a few big -- or relevant -- publications to write about you at the same time, it will get the attention of secondary publications and down onto humble bloggers.
PR might not always be a good strategy for product awareness. But planning and guiding how the public sees you is a great strategy for any company.
Comments
There's more to planning your press and media attention than your product, though. Here are couple of benefits from a good PR strategy:
- Investors can hear about you
- Showing relevant press from a reputable source is a great way to overcome objections to your product
- It attracts excellent talent that is more risk averse than, say, someone who is willing to join early stage/pre money or when the startup is in stealth mode
- You get to set the tone of your brand in the public eye
- You can get a critical amount of press momentum with a lot of planning and a little bit of luck. The idea being that if you can get a few big -- or relevant -- publications to write about you at the same time, it will get the attention of secondary publications and down onto humble bloggers.
PR might not always be a good strategy for product awareness. But planning and guiding how the public sees you is a great strategy for any company.