Next time you go into a store, look at the price of 12 packs of coke. Stores usually buy them for around $3.85-$4/12 pack now (but a 'case' is 2 12 packs), and that price doesn't change much from state to state.
You'll notice they typically go on sale below that right around the holidays. It's so they can advertise to get you in and buy other stuff.
Stores like Winco and Costco usually sell coke close to cost. They don't actually get it cheaper than any other grocery store. In fact, most grocery stores will outsell costco when it comes to 12/24 packs. The cost/profit ratio is usually more constant at these places.
I've noticed that Safeway is particularly bad at inconsistent prices (hugely varying cost/profit ratios). They're sales are decent, but everything else is super inflated to make up for it.
I almost forgot to add this. 4 2 liters is the same "case" that 2 12 packs are. So while you typically get more value out of a 2 liter, they usually have a higher markup.
You'll almost never see them go on sale below cost.
Comments
Next time you go into a store, look at the price of 12 packs of coke. Stores usually buy them for around $3.85-$4/12 pack now (but a 'case' is 2 12 packs), and that price doesn't change much from state to state.
You'll notice they typically go on sale below that right around the holidays. It's so they can advertise to get you in and buy other stuff.
Stores like Winco and Costco usually sell coke close to cost. They don't actually get it cheaper than any other grocery store. In fact, most grocery stores will outsell costco when it comes to 12/24 packs. The cost/profit ratio is usually more constant at these places.
I've noticed that Safeway is particularly bad at inconsistent prices (hugely varying cost/profit ratios). They're sales are decent, but everything else is super inflated to make up for it.
I almost forgot to add this. 4 2 liters is the same "case" that 2 12 packs are. So while you typically get more value out of a 2 liter, they usually have a higher markup.
You'll almost never see them go on sale below cost.