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Comment on BMW Burns Logo onto Cinema-Goers’ Eyes

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Do people really close their eyes because they were told so in an advertisement?

Based on TFA and the supporting video, yes.

Do people really believe everything they are told in an advertisement? (the video itself is clearly an advertisement for the advertising technique)

I'm not buying it.

I suspect in the darkened cinema, though, you could probably get an idea of the image, and might close your eyes to see it better. Not because the dude on the ad told you to, though.

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