It might be innovative in the sense of cinema advertisement (as you stated) but much of this isn't anything new. Most subliminal messaging only works if the recipient is willing to accept the idea that the advertisers want to plant; social engineering and NLP are topics many hackers on HN would find interesting. Analytical psychology is interesting too but far fewer would be into the more esoteric side of Jung's thought.
Plenty of experiments have been done on strobe flashing images and sets of images on a subject's eyes. The end result is, generally, that the psyche becomes upset and the person irritated - it's kind of like having a religious zealot push their ideas onto you; if you're set in other beliefs, the experience is only irritating (if not enraging). This is where NLP, hypnosis (the real thing, not the wave a flame in your face and make you stop smoking thing), and manipulation of a person's feelings by eliciting their key feeling words comes into play.
Best example and it's a dead obvious one, would be having a scene with Kim Kardashian in a slightly revealing getup talking to the audience of a movie theater and walking about while sipping on a big coke bottle. People that may not like coke may find Kim sexually arousing which generates social proof for the product in her hand and may loosen (but not fully convert) that consumer's dislike of the product. Case in point: I generally don't like Coca-Cola and it always make me feel crappy after drinking it (bloated, too much sugar, etc...) but I love to drink it at the theater. It just "tastes" good when I drink it at the theater because over time, through a combination of real life psychological links and the clever advertising Coke does in the theaters for its product I've grown to actually enjoy it when I'm at the theater. Now, that doesn't mean I actually purchase one when at the theater (I don't drink soda) but I am aware of the bridge created in my psyche.
[EDIT] I realize the OP's comment was actually on technological innovation and had nothing to do with what I ended up talking about. Hope my comment is at least still interesting :)
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But still, BMW gets associated with technological innovation (if only in the field of cinema advertisement).
It might be innovative in the sense of cinema advertisement (as you stated) but much of this isn't anything new. Most subliminal messaging only works if the recipient is willing to accept the idea that the advertisers want to plant; social engineering and NLP are topics many hackers on HN would find interesting. Analytical psychology is interesting too but far fewer would be into the more esoteric side of Jung's thought.
Plenty of experiments have been done on strobe flashing images and sets of images on a subject's eyes. The end result is, generally, that the psyche becomes upset and the person irritated - it's kind of like having a religious zealot push their ideas onto you; if you're set in other beliefs, the experience is only irritating (if not enraging). This is where NLP, hypnosis (the real thing, not the wave a flame in your face and make you stop smoking thing), and manipulation of a person's feelings by eliciting their key feeling words comes into play.
Best example and it's a dead obvious one, would be having a scene with Kim Kardashian in a slightly revealing getup talking to the audience of a movie theater and walking about while sipping on a big coke bottle. People that may not like coke may find Kim sexually arousing which generates social proof for the product in her hand and may loosen (but not fully convert) that consumer's dislike of the product. Case in point: I generally don't like Coca-Cola and it always make me feel crappy after drinking it (bloated, too much sugar, etc...) but I love to drink it at the theater. It just "tastes" good when I drink it at the theater because over time, through a combination of real life psychological links and the clever advertising Coke does in the theaters for its product I've grown to actually enjoy it when I'm at the theater. Now, that doesn't mean I actually purchase one when at the theater (I don't drink soda) but I am aware of the bridge created in my psyche.
[EDIT] I realize the OP's comment was actually on technological innovation and had nothing to do with what I ended up talking about. Hope my comment is at least still interesting :)