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Comment on BMW Burns Logo onto Cinema-Goers’ Eyes

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Very interesting. Wonder if these techniques could be used in some form during presentations. Would be nice to have people have a sublime experience, even if it was for the briefest bit.

If you want to test the effect, just take any black-and-white logo and stare at one spot in it for 15-30 seconds. Then look at a neutral background.

I'm not sure you can replicate this online, it seems to rely on a flash far brighter than any display tech can deliver right now.

You could probably do something similar, if you stared into darkness long enough. Than your eyes get adjusted, and a not-so-bright light might suffice.

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