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I follow primarily friends, family, and a few hobbyists in my chosen hobbies (model trains, space/rockets, etc.). It's been no trouble to curate - more than one "sponsored" post probably means I unfollow you, as do memes. The end result (barring their ads) is a really nice feed of pictures that are either cool or interesting to me personally.

Family and Friends post boring stuff for the most part. I was on Instagram for other things like photography, interior design and memes. The first 2 categories will obviously have "sponsor content", but when meme pages started shilling products, it was over for me.

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