Another way of thinking about it; when you've been on the highway and see gas, and pull off the highway, and there's a sign "1 gas station left" and "3 gas stations right", you almost always go right. You probably try to go to the first station, but if you pass it, you go to the second station. Each one tries to be the "first" station there, but only one can be first, and the real estate costs for gas-stationed zoned properties probably go up for the closest one.
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Another way of thinking about it; when you've been on the highway and see gas, and pull off the highway, and there's a sign "1 gas station left" and "3 gas stations right", you almost always go right. You probably try to go to the first station, but if you pass it, you go to the second station. Each one tries to be the "first" station there, but only one can be first, and the real estate costs for gas-stationed zoned properties probably go up for the closest one.