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Comment on WhatsApp users will start seeing in-app ads within ‘Status’ feature from 2020

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Why can't they just carry on charging people like they used to. Greed + middle management stupidity.

Someone at Facebook is proud of their smartness and will probably get a title like Senior Manager for messaging advertising.

The trouble with switching IM is that everyone needs to switch as well.

Why can't they just carry on charging people like they used to

They believe they can earn more from ads than they can from paying subscribers.

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