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Comment on Cat and Cloud Coffee Told by Caterpillar Inc. To Stop Using “CAT” in Trademark

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I love the line "and a good pair of work boots." Marketing at its finest. Are we really supposed to believe that the type of fellow who cherishes a "good pair of work boots" is going to get confused and wear coffee-shop apparel to a worksite? Are we really supposed to believe that this situation will threaten anyone's ability to "earn their livelihood with one or two [Caterpillar] machines?"

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