They say:
"Could anybody imagine a $54 billion machinery company coming after a coffee company? I don't think that's even in the cards," said Truby. "The first biggest thing they want us to do is not print the name Cat and Cloud on anything again. I think that is unbelievable. I don't think that's going to hold up."
Caterpillar says:
Caterpillar Inc. says its only concern is over apparel, providing Action News with this statement:
"Caterpillar serves customers around the world, many of whom earn their livelihood with one or two machines and often a good pair of work boots. We value all of them and strive to provide exceptional products and services. This means we have a responsibility to protect and maintain the brand they love and rely on every day - including our existing trademarks.
"We are not suing Cat & Cloud, not targeting a small business and not focused on Cat & Cloud's primary interest: coffee. We've simply asked the U.S. Trademark Office to remove Cat & Cloud's trademark registration on footwear and apparel only, products for which Caterpillar has longstanding trademarks and a considerable business. We hope to resolve this issue quickly."
It would seem they are entering the same industry, thus the action by caterpillar seems warranted. Caterpillar is not just a heavy machinery company, and it would seem Cat and Cloud is not selling just coffee.
It is not (unless you take the point of view that it's the laws that are broken and Caterpillar has no choice). There is zero chance of anybody getting this:
IANAL for sure -- but isn't trademarking "Cat and Cloud" as a single unit an important fact to consider? Caterpillar's trademark is focused on "CAT" alone. I don't see much potential for confusing the two companies.
Comments
They say: "Could anybody imagine a $54 billion machinery company coming after a coffee company? I don't think that's even in the cards," said Truby. "The first biggest thing they want us to do is not print the name Cat and Cloud on anything again. I think that is unbelievable. I don't think that's going to hold up."
Caterpillar says: Caterpillar Inc. says its only concern is over apparel, providing Action News with this statement:
"Caterpillar serves customers around the world, many of whom earn their livelihood with one or two machines and often a good pair of work boots. We value all of them and strive to provide exceptional products and services. This means we have a responsibility to protect and maintain the brand they love and rely on every day - including our existing trademarks.
"We are not suing Cat & Cloud, not targeting a small business and not focused on Cat & Cloud's primary interest: coffee. We've simply asked the U.S. Trademark Office to remove Cat & Cloud's trademark registration on footwear and apparel only, products for which Caterpillar has longstanding trademarks and a considerable business. We hope to resolve this issue quickly."
It would seem they are entering the same industry, thus the action by caterpillar seems warranted. Caterpillar is not just a heavy machinery company, and it would seem Cat and Cloud is not selling just coffee.
"thus the action by caterpillar seems warranted"
It is not (unless you take the point of view that it's the laws that are broken and Caterpillar has no choice). There is zero chance of anybody getting this:
https://pbs.twimg.com/profile_images/623965721517690880/K2s-...
confused with this:
https://cdn.forconstructionpros.com/files/base/acbm/fcp/imag...
IANAL for sure -- but isn't trademarking "Cat and Cloud" as a single unit an important fact to consider? Caterpillar's trademark is focused on "CAT" alone. I don't see much potential for confusing the two companies.