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Comment on Ask HN: How do you Deal with Multiple Identities?

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I'm in a similar boat.

What I do is keep the day job communication completely separate from everything else for legal and a host of other reasons.

I now send all non-personal email from my startup's address because I want to create consistency. Every email you send creates exposure for your startup. The most successful guys, though they may have a million things going on at once, have an identity they stick to. Jason Fried isn't jason@fried.com and his partner DHH isn't david@loudthinking.com. They both use @37signals because consistency + frequency = branding.

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