In reality, programming is a highly skilled profession that requires considerable investment in time and hard work to get good at it. If you make that investment and gain those skills, you can use them to generate a lot of value, and that's why it pays relatively well as an industry.
I'll go further than that. It takes a certain kind of thinking that not everyone can do well, regardless of time and effort that they are willing to put in. (Of course, those people may also be less willing to put the time and effort in, because they can tell that it's not a good fit for them.)
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It's only free if your time has no value.
In reality, programming is a highly skilled profession that requires considerable investment in time and hard work to get good at it. If you make that investment and gain those skills, you can use them to generate a lot of value, and that's why it pays relatively well as an industry.
I'll go further than that. It takes a certain kind of thinking that not everyone can do well, regardless of time and effort that they are willing to put in. (Of course, those people may also be less willing to put the time and effort in, because they can tell that it's not a good fit for them.)