TLDR; Ferrari != John Deere - sounds like registered trademark violations at play - more so than just the paint job.
Seems like when you buy an exotic car its good practice to not name it something that rhymes with the manufacture's name. The "Purrari" also has custom badges that remix the Ferrari logo into the Nyan Cat theme. Which IMO might be the straw that broke the camel's back - and got Ferrari's attention not to mention the media spectacle it creates.
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TLDR; Ferrari != John Deere - sounds like registered trademark violations at play - more so than just the paint job.
Seems like when you buy an exotic car its good practice to not name it something that rhymes with the manufacture's name. The "Purrari" also has custom badges that remix the Ferrari logo into the Nyan Cat theme. Which IMO might be the straw that broke the camel's back - and got Ferrari's attention not to mention the media spectacle it creates.