Incoming conspiracy theory: Does HBO have any strategic partnerships with TV manufacturers? This could be a clever strategy to get people to buy new TVs at a time when they're not normally buying new TVs. The article even explicitly mentions "Don’t worry about HDR, dynamic lighting, and all that stuff." This immediately makes everybody who reads that article curious about what all that stuff is, does their TV have it, how can I get it, etc.
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Incoming conspiracy theory: Does HBO have any strategic partnerships with TV manufacturers? This could be a clever strategy to get people to buy new TVs at a time when they're not normally buying new TVs. The article even explicitly mentions "Don’t worry about HDR, dynamic lighting, and all that stuff." This immediately makes everybody who reads that article curious about what all that stuff is, does their TV have it, how can I get it, etc.