I think I'll be the oddball here, and lightly agree with the gist of the comment. "Company" as per dictionary definition is "a number of individuals assembled or associated together; group of people" and in this context, "business" is at least equally as accurate, if not more so. Because you can be a "company" of chorus singers that go door-to-door giving out free song, but "business" much more precisely means you provide something in exchange for currency, either by yourself or as part of a larger group, and really "software" can be set up to be a "zero person" company, something capable of making money regardless of the people involved. That's something you can really sell.
I think the reason this comment is so disliked is because it's strongly worded as if the original word usage was a horrible, systemic mistake.
we as a society need to stop
This is unnecessary. Sure, the vocabulary choice would probably be improved a bit with "business", but it really didn't take away from the story. If not for it saying "one-person" in the title, it might haven taken slightly longer to process "Oh, solo entrepreneur, got it" vs "small company with a few employees" - which is not totally insignificant. It's a bit of a difference between a personal choice that affects one person vs. a leader and some followers who are being taken down a different path.
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I think I'll be the oddball here, and lightly agree with the gist of the comment. "Company" as per dictionary definition is "a number of individuals assembled or associated together; group of people" and in this context, "business" is at least equally as accurate, if not more so. Because you can be a "company" of chorus singers that go door-to-door giving out free song, but "business" much more precisely means you provide something in exchange for currency, either by yourself or as part of a larger group, and really "software" can be set up to be a "zero person" company, something capable of making money regardless of the people involved. That's something you can really sell.
I think the reason this comment is so disliked is because it's strongly worded as if the original word usage was a horrible, systemic mistake.
This is unnecessary. Sure, the vocabulary choice would probably be improved a bit with "business", but it really didn't take away from the story. If not for it saying "one-person" in the title, it might haven taken slightly longer to process "Oh, solo entrepreneur, got it" vs "small company with a few employees" - which is not totally insignificant. It's a bit of a difference between a personal choice that affects one person vs. a leader and some followers who are being taken down a different path.