you have no idea how the pharmaceutical industry works. by now there are tons of generic versions of aspirin out there, plus there always have been alternatives like thomapyrin, etc out there.
yet you know, recognize and buy aspirin at a mind-boggling mark up prize, not even recognizing that bayer has stopped producing the stuff by themselves and that it comes out of the same factories like its generic counterparts.
and why is that?
bayer still invests heavily in marketing and sales. aspirin is the most "researched" drug as there are countless phaseIV studies going on all the time. which are just a legal way of paying docs to push the product to patients. then you have key accounters and pharmacy-reps (depending on the market) out there, influencing big chains (USA) or tiny pharmacies (Europe) to stock, display and recommend the product.
never underestimate the power and smartness of big pharma when it comes to sales and marketing.
i make my living implementing crm systems for them worldwide - these guys are never sitting on their hands.
Comments
you have no idea how the pharmaceutical industry works. by now there are tons of generic versions of aspirin out there, plus there always have been alternatives like thomapyrin, etc out there.
yet you know, recognize and buy aspirin at a mind-boggling mark up prize, not even recognizing that bayer has stopped producing the stuff by themselves and that it comes out of the same factories like its generic counterparts.
and why is that?
bayer still invests heavily in marketing and sales. aspirin is the most "researched" drug as there are countless phaseIV studies going on all the time. which are just a legal way of paying docs to push the product to patients. then you have key accounters and pharmacy-reps (depending on the market) out there, influencing big chains (USA) or tiny pharmacies (Europe) to stock, display and recommend the product.
never underestimate the power and smartness of big pharma when it comes to sales and marketing.
i make my living implementing crm systems for them worldwide - these guys are never sitting on their hands.
No you missed my point.
Even the generic aspirin manufacturers can sell the stuff with little or no advertising.
The vitamins business has to spend a lot of money convincing to buy people stuff, the aspirin business doesn't.