Google claim that their algorithms provide a 'fair' ranking system.
People use Google with an assumption that it's providing a realistic and balanced picture of the web. There's a degree of trust involved.
If Google chooses to manipulate results to provide commercial advantage to itself, then it's not meeting the assumptions of its users and can be accused of acting dishonestly.
ZoFreX's top 10 websites is at most going to affect the prosperity of 10 companies; Google is able to influence the success or failure of millions. When an organisation holds that much power, it has to act responsibly for the good of society. Government should help create conditions to ensure that companies have to act responsibly (so society can function well).
Comments
Google claim that their algorithms provide a 'fair' ranking system.
People use Google with an assumption that it's providing a realistic and balanced picture of the web. There's a degree of trust involved.
If Google chooses to manipulate results to provide commercial advantage to itself, then it's not meeting the assumptions of its users and can be accused of acting dishonestly.
ZoFreX's top 10 websites is at most going to affect the prosperity of 10 companies; Google is able to influence the success or failure of millions. When an organisation holds that much power, it has to act responsibly for the good of society. Government should help create conditions to ensure that companies have to act responsibly (so society can function well).