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Comment on Why Mailchimp is no longer in the Shopify App Storeparent

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Sure but supporting your own infrastructure is exactly why people choose to use a service like this.

From my experience running your own services is far more fragile and subject to maintenance-overhead due to API changes than a service like Shopify or Heroku.

The main drawback is a lack of flexibility and customization - not so much the lack of stability in service.

I agree and I can see why supporting your own service would probably be more of a headache.

What about stores such as Squarespace? They don't have a market place of apps and everything they do is in their control. Ofcourse, now there is a risk of lock-in and unable to extend/scale your store if needed.

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