I'm sure there are plenty of cheaper options. That's not really the point. I was only comparing it to custom development combined with a high quality service. You usually have to pay more for quality in the SaaS world, even more so than PaaS which is more of a commodity product than an ecommerce platform.
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What about woocommerce? It's not terrible, and seems like it's very flexible, plus a lot of the stuff is free.
I'm sure there are plenty of cheaper options. That's not really the point. I was only comparing it to custom development combined with a high quality service. You usually have to pay more for quality in the SaaS world, even more so than PaaS which is more of a commodity product than an ecommerce platform.