I'm not sure where you are getting these prices, NYT's promotional pricing is $52 a year ($1/wk), WaPo is under $10/mo, less if you happen to have Amazon Prime.
For the most part, the promotional price is irrelevant to my decision to subscribe. What matters to me is the full freight pricing that I will be charged for my lifetime as a customer.
If I would be willing to subscribe at the promotional price but not at the regular price, they have a sales process that is designed to capture and retain my subscription dollars by obfuscating the true price at the time of opt-in and making it hard to unsubscribe after I realize how much it actually costs. Neither of these seem great from the reader's perspective.
Comments
I'm not sure where you are getting these prices, NYT's promotional pricing is $52 a year ($1/wk), WaPo is under $10/mo, less if you happen to have Amazon Prime.
For the most part, the promotional price is irrelevant to my decision to subscribe. What matters to me is the full freight pricing that I will be charged for my lifetime as a customer.
If I would be willing to subscribe at the promotional price but not at the regular price, they have a sales process that is designed to capture and retain my subscription dollars by obfuscating the true price at the time of opt-in and making it hard to unsubscribe after I realize how much it actually costs. Neither of these seem great from the reader's perspective.