It's worth noting that Apple did not create the "50% revenue share" business model behind the Texture app they bought.
The big names in magazine publishing who created Texture did.
New York, NY, December 8, 2009 – Condé Nast, Hearst, Meredith, News Corporation and Time Inc. today jointly announced that they have entered into an independent venture to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices.
That service, which was eventually called Texture, paid out 10 percent of its monthly revenue to its owner-operators, who divvied it up based on the usage their titles generated. And publishers who sold their stuff through the service but didn’t own a piece of Texture captured 50 percent of the revenue, also cut up by usage.
Comments
It's worth noting that Apple did not create the "50% revenue share" business model behind the Texture app they bought.
The big names in magazine publishing who created Texture did.
http://allthingsd.com/20091208/nows-the-time-finally-publish...
As for their revenue model.
https://www.recode.net/2019/2/13/18224013/apple-news-publish...
Apparently the magazine industry and the newspaper industry have different ideas on what a equitable revenue share might be.