We asked Hitwise to run similar data for the US market. The numbers show a marked increase in social media traffic to Apple.com and a drop in search traffic on November 16th, but not enough for the former to surpass the latter.
Looking at the chart, I don't see it. Looks like it's within the normal noise to me. The second chart shows facebook going from 0.04% to 0.08% traffic. Not exactly something to write home about.
So why does hitwise's data show such different numbers for US and UK data?
Comments
We asked Hitwise to run similar data for the US market. The numbers show a marked increase in social media traffic to Apple.com and a drop in search traffic on November 16th, but not enough for the former to surpass the latter.
Looking at the chart, I don't see it. Looks like it's within the normal noise to me. The second chart shows facebook going from 0.04% to 0.08% traffic. Not exactly something to write home about.
So why does hitwise's data show such different numbers for US and UK data?