Often times the rebranding is mostly by realtors who want to associate with a neighborhood with more cachet or conversely to disassociate from a neighborhood with bad cachet.
No, no, it’s not the tenderloin, it’s lower nob hill (just making that up). But that’s how it goes.
Comments
Often times the rebranding is mostly by realtors who want to associate with a neighborhood with more cachet or conversely to disassociate from a neighborhood with bad cachet.
No, no, it’s not the tenderloin, it’s lower nob hill (just making that up). But that’s how it goes.
It isn't truly a real estate rebrand unless there is some stomach churning cutesy name, like "LoNo"!
In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing.
https://99percentinvisible.org/episode/the-soho-effect/
I love it, Acrohoods!