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The typeface is inspired by stencil lettering.

Puzzling design is definitely not a contemporary trend. It was more common in the 1980-90s, but the style reached its height when CSS wasn't available, most visitors were unfamiliar with the Web etc. so pulling this off in a major publication like the NYT would be risky. https://en.m.wikipedia.org/wiki/David_Carson_(graphic_design...

(To wit, it's in The New York Times Magazine: its printed version has had experimental design styling for quite a while)

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