If I were King of Google for a day, I would fix the completely broken lead generation industry.

I'm talking mortgage, debt consolidation, payday loans, auto warranty, elective surgery, retirement homes, car quotes, etc.

I know senior managers @ Google Sales that say internal policy for many "dirty" categories of lead generation is "ignorance is bliss".

This is irresponsible to your "Do no evil" tagline, but I’m sure it’s imperative to maintaining shareholder value.

Shutting down the tens-of-thousands of FTC non-compliant, half-baked, lead-gen shysters that resell user data like so many grains of sand might be a costly dent to sales and profits in the short term.

But man is there opportunity here - build a great, trusted system on the back of Google’s brand that balances transparency to consumers with advertiser’s need to profit and you could hit a home run.

I can only imagine what a sticky subject this is internally - competing with our customers? That would be insane!

But as the lead gen arbitrage continues to heat up you're only going to be selling more and more of your users down the very black hole of the lead generation industry.

And hey - you kind of stuck your toes in the water with the mortgage comparison product right?

I've spent a decade in and around lead generation, founded, built and sold a large lead-gen business, and manage lead gen & conversion rate optimization for many of the big players in the space.

I’m tooting my horn in case you’d like to drop me an email (via my profile) so I can help you guys build a great product!