that would require a fundamental paradigm shift from what they currently use to determine the ranking order of search results. Backlinks as a ranking factor will remain a core feature for the indefinite future I would imagine.
I would say they will continue to pursue social/local ranking algorithms. What will most likely happen is that the idea of an objective "high ranking" won't really exist in the future, as all rankings will be personalized to your own (and social network's) habits/interests/history. Combine that with their pursuit of increased speed everywhere, instant everything, and live updates, and you'll be seeing a very different kind of search engine in even just a few years.
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that would require a fundamental paradigm shift from what they currently use to determine the ranking order of search results. Backlinks as a ranking factor will remain a core feature for the indefinite future I would imagine.
I would say they will continue to pursue social/local ranking algorithms. What will most likely happen is that the idea of an objective "high ranking" won't really exist in the future, as all rankings will be personalized to your own (and social network's) habits/interests/history. Combine that with their pursuit of increased speed everywhere, instant everything, and live updates, and you'll be seeing a very different kind of search engine in even just a few years.