Each country gets access to much much smaller down list of steams, movies, books, tunes and even apps versus the USA store. As a result many of us have to use a USA iTunes ID as well, which is painful as it means access to a US credit card with a US address, which is painful after 911 rules etc.
My hope would be a genuine merging of all of the country-nased iTunes store to create one world store. That may not be a big deal for US based customers, but an enormous deal for the rest of the world.
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Each country gets access to much much smaller down list of steams, movies, books, tunes and even apps versus the USA store. As a result many of us have to use a USA iTunes ID as well, which is painful as it means access to a US credit card with a US address, which is painful after 911 rules etc. My hope would be a genuine merging of all of the country-nased iTunes store to create one world store. That may not be a big deal for US based customers, but an enormous deal for the rest of the world.