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I still don't understand why the Beatles being on iTunes is such a big deal. Anybody that cares about the Beatles already has their music, and it's already synced to their iDevice. At this point, it's nothing more than a business deal between Apple and the Beatles music label. Why should anybody else care?

Absolutely. And speaking as someone closer to fifty than forty... The Beatles are big news, but not new news. They aren't relevant to music distribution for the same reason that Miles Davis isn't relevant to music distribution. It's not like having The Beatles' catalog would get people to switch from iTunes to Zune or from Zune to iTunes.

I could have been wrong: https://www.nytimes.com/2010/11/16/business/media/16apple.ht...

I'm still flabbergasted that this is "front page news."

The only real advantage would be that the Beatles would be included in Genius playlists.

I was thinking that it will be a Beatles announcement too. It seems like nobody will care, but at this point it has been scrutinized by so many folks that it has become a bigger deal.

It's definitely a stretch, but did anyone else notice the similarities between the apple teaser page and the beatles help album cover?

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