They may do this, but it likely wouldn't be so soon after the iTunes icon change a few months ago- If they were going to drop the brand, they would have done so then.. Or at least not gone through the effort to rebrand.
They could be moving to a new generic name "iWhatever" where there are several subsections each represented with a colored circle and an icon inside. e.g. Blue Circle iTunes, iBooks is an orange circle with a book symbol, etc.
Imagine these icons running vertically down the side of the new "iWhatever" client similar to the way they made the "Maximize/Minimize/Close" buttons vertical in the latest rev.
This would actually be very similar to what Adobe did after it acquired Macromedia and faced the similar problem of having a jumble of apps that worked together, but lacked consistent branding and structure. They assigned everything a color and a "Periodic Table" naming convention which cohesively tied their products together.
However, the new icon is still a prominent music note. I would imagine they would require another icon change to signify that any iTunes name change isn't centered around music and audio.
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They may do this, but it likely wouldn't be so soon after the iTunes icon change a few months ago- If they were going to drop the brand, they would have done so then.. Or at least not gone through the effort to rebrand.
They could be moving to a new generic name "iWhatever" where there are several subsections each represented with a colored circle and an icon inside. e.g. Blue Circle iTunes, iBooks is an orange circle with a book symbol, etc.
Imagine these icons running vertically down the side of the new "iWhatever" client similar to the way they made the "Maximize/Minimize/Close" buttons vertical in the latest rev.
This would actually be very similar to what Adobe did after it acquired Macromedia and faced the similar problem of having a jumble of apps that worked together, but lacked consistent branding and structure. They assigned everything a color and a "Periodic Table" naming convention which cohesively tied their products together.
http://www.thehighcontrast.com/family-tree/
Another similarity is that most designers hated that change, just as they did the new iTunes icon!
You would think that. However, this is still Apple.
I wouldn't be surprised by anything.
However, the new icon is still a prominent music note. I would imagine they would require another icon change to signify that any iTunes name change isn't centered around music and audio.
Maybe they'll split the brand? iTunes, iMovies as seperate apps and the store on the web?