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Comment on An audio message improved our conversion rate by more than 50%

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Well, the voice tells you that it is a 3 months free trial, the text tells you nothing.

Actually it is worse than that: The voice tells you what happens if you press the button, and the benefit to you (you will sign up to listen to 50 million songs, first 3 months are free), while the text on the button tells you something that is not going to happen (it says you will hear the whole song, but you won't hear music when clicking)

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