Scoble doesn't point out why he see's instagram as the pinnacle of innovation, apart from the fact they've received a high number of downloads.
Instagram's success stems from the viral nature of wanting to try out these filter's that you've seen others using. Dont get me wrong, Instagram is a nice little service. But not the right example when compared to Google's recent failures in Wave and Buzz.
Besides, Google houses plenty of innovative products that match the success of Instagram.
Google's problem with its lack off 'innovation' within its recent failures stems from its products not being user led. Wave and Buzz solved no immediate problem for your average user. And I'm not so certain Instagram does.
Google could never create Instagram simply because creating a frivolous app based around styling your photos just doesn't align with their brand values. I can imagine the Google Engineers now, "So why are we using a sepia filter exactly?"
Google goes for apps you might call big and wide. Broadly useful tools that you can make intensive use of and that capitalize on Google's strengths. GMail is an example of this, but Mail is a well-known product area. Wave and Buzz were attempts to create innovative new ones.
Instagram is a tiny little toy camera app hooked up to a website. It's very narrow-interest. It's not the kind of thing you wrap your workday around or rely upon.
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Scoble doesn't point out why he see's instagram as the pinnacle of innovation, apart from the fact they've received a high number of downloads.
Instagram's success stems from the viral nature of wanting to try out these filter's that you've seen others using. Dont get me wrong, Instagram is a nice little service. But not the right example when compared to Google's recent failures in Wave and Buzz.
Besides, Google houses plenty of innovative products that match the success of Instagram.
Google's problem with its lack off 'innovation' within its recent failures stems from its products not being user led. Wave and Buzz solved no immediate problem for your average user. And I'm not so certain Instagram does.
Google could never create Instagram simply because creating a frivolous app based around styling your photos just doesn't align with their brand values. I can imagine the Google Engineers now, "So why are we using a sepia filter exactly?"
Google goes for apps you might call big and wide. Broadly useful tools that you can make intensive use of and that capitalize on Google's strengths. GMail is an example of this, but Mail is a well-known product area. Wave and Buzz were attempts to create innovative new ones.
Instagram is a tiny little toy camera app hooked up to a website. It's very narrow-interest. It's not the kind of thing you wrap your workday around or rely upon.