My experience with professional products is that price does not matter too much. If your customer needs a solution, in many cases they are willing to pay whatever you ask if the price is within a reasonable range. We did some experiments with changing prices and to our surprise there was almost no effect on the quantity we sold.
I would rather recommend to work on a special feature that your competitors do not have. Your product may be inferior, but maybe there is a feature that some potential customers are looking for, but cannot find in other products. This may be more attractive than a really cheap price, which also may raise suspicion if the price is that much lower than the price of competing products.
Comments
My experience with professional products is that price does not matter too much. If your customer needs a solution, in many cases they are willing to pay whatever you ask if the price is within a reasonable range. We did some experiments with changing prices and to our surprise there was almost no effect on the quantity we sold.
I would rather recommend to work on a special feature that your competitors do not have. Your product may be inferior, but maybe there is a feature that some potential customers are looking for, but cannot find in other products. This may be more attractive than a really cheap price, which also may raise suspicion if the price is that much lower than the price of competing products.