It could be ML prediction based on scrolling + mouse movements or just old-school code which finds the closest and brightest div next to mouse coordinates. Maybe it's slightly more useful than plain mouse heat map which all competitors use, even if it's a crude approximation.
I assume they ran experiments with test subjects navigating websites with both eye and mouse movement tracking, and then trained a model to predict eye tracking from the mouse movement.
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How does Peekmap work? Their website contains no details.
I just can't imagine how you can reliably track a users eye gaze without a webcam - is it just some snake oil pretending to solve everything with AI?
It could be ML prediction based on scrolling + mouse movements or just old-school code which finds the closest and brightest div next to mouse coordinates. Maybe it's slightly more useful than plain mouse heat map which all competitors use, even if it's a crude approximation.
I assume they ran experiments with test subjects navigating websites with both eye and mouse movement tracking, and then trained a model to predict eye tracking from the mouse movement.
Wouldn't they have to train someone using your web site though. So I wonder what happens if you change your site.
I don't know if there is an actual working product though, their Twitter is only 16 hours old.