We're about to ship our site and this couldn't have come at a better time, very poignant post.

There's still a part of me that wants to wait for feature X before going live but I've started to realise this is just fear. Fear that it won't get the response we'd like but that's all it is, fear.

We're going to ship the product we've got and if it doesn't take then we'll keep doing what we love and iterating.